December 02, 2020

Quartz India

The MACH 1 collection is more than just a series of aviation watches; it is a tribute to the MiG 21 Type 77 and its role in Indian aviation history. Inspired by our country's admiration for military achievements, we wanted to create a collection that honours the legacy of this legendary fighter jet.

As Manavi Kapur noted in her article for Quartz, our brand is working to change the Indian watch market. The MACH 1 collection is a big part of this effort. Each watch includes design features inspired by the MiG, like the fin flash, and the crown shaped like an afterburner. We take pride in creating watches that celebrate our aviation history and highlight the effort that goes into making each piece.

Looking ahead, we are happy about how the MACH 1 collection connects watch lovers with India’s aviation history. It has created interest in our story and mission to make watches inspired by important aspects of our culture. As we continue to share these stories, we are focused on making a name for ourselves in the world of watches. Read the full story here.