The Hindu Business Line

The MACH 1 collection is more than just a series of pilot watches; it represents our way of honouring India’s aviation history and the Indian Air Force. Inspired by the MiG-21 Type 77, India’s first supersonic fighter jet.


As Anil URS noted in The Hindu Business Line, our goal has always been to bring Indian stories into watchmaking. While aviation watches are a recognized category worldwide, we wanted to create watches that connect with India’s history in a meaningful way. The MACH 1 collection features models with dials made from decommissioned MiG-21 aircraft.

Looking back, the MACH 1 collection has been a significant step in our journey to share stories through watchmaking. It has allowed us to celebrate India’s aviation milestones while offering a product that proudly represents the country. Read the full story here.