January 31, 2023

Hodinkee

We started by making watches that tell stories of modern India. Our collections are based on real stories, like the history of HMT with the Renaissance and the MiG 21 with the MACH 1. The Cover Drive collection is for the love of cricket, a sport that brings everyone together. Every watch has its own story to share.

We aim to change the way people think about watches made in India. Instead of using old ideas or symbols, we focus on stories about India’s achievements in space, the military, and sports. The Apogee is one of those watches, honouring the work of ISRO and the country’s success in space. MACH 1 and Cover Drive also tell the story of India’s military and cricket history, as highlighted by Cole Pennington in Hodinkee.

We’ve come a long way, and we’re excited about where we’re headed. Our watches tell the real stories of India, and we’re happy that people are connecting with them. As we move forward, we will keep making watches that people can wear with pride and share with others. Read the full story here.