December 02, 2020
Monochrome Watches
In 2018, we set out to create something different. Instead of following trends, we wanted to create watches that truly reflected the spirit of India—its history, its values, and its people. We aimed to design watches that didn’t just tell the time, but also told a story, one that connected with the heart of India. Over the years, we’ve remained true to that vision, which drives us every day.
As Erik Slaven said in Monochrome, we are working to change the story of Indian watchmaking. Our MACH 1 collection is a big part of that. The design comes from India’s aviation history, especially the MiG 21. These stories are what drive us to create aviation watches that stand for something more than just timekeeping.
The goal is always to stay true to what matters most: the stories we want to tell. Looking ahead, we know there’s more to discover and more stories to share. Each new design we create will continue to honour the legacy we’ve started. There’s no end to the journey of bringing India’s stories to life through our watches. Read the full story here.